Tuesday, July 14, 2009

Disintermediation in the alcohol industry!!

News reports about a bunch of family-men dying due to consumption of toxic alcohol in Gujarat last week was just another piece of news material to read for us Indians. It is just so common to come across material like this in the news. But, the plight of the family of the deceased is quite miserable and there is a need for something to be done about all this and mere compensation amounts and political controversies following these kind of incidents is no sensible action for these to stop happening. Vijay Mallya may try to sell his products and the Gujarat government may find excuses to confront those that act on non-Hindutva lines. But, a sensible solution based on a scientific approach can only stop such things. It is just not enough to say that "Something needs to be done!!", "Act people act!!". People are always acting around cameras and this is seriously a waste of time writing about them. The one solution that would suit the current day problem and is scientific in approach is DISINTERMEDIATION.

When all the middle men are cut out from the supply chain of the alcohol industry, this problem could be reduced in size although not completely eliminated. Most of the problem arises due to middle men and when the manufacturer is directly going to deal with the customer at the tail-end of the supply link, the chances of illegal activity creeping into the chain will drastically fall. The manufacturers of any industry are quality conscious, not because of their concern for societal welfare, but for their self-centered vested interest of grabbing ISO 10000 and whatnot certificates. In any case, the number of men involved in this industry will come down and people will find better and more ethical jobs. And the n0n-availability of cheap and illegal alcohol is a very positive sign from an overall point of view. A lot of people would quit drinking due to non-affordability of alcohol and this could be one way of refraining people from drinking. And those who badly need alcohol would have to pay the hefty price to the manufacturer directly and purchase. This system would also bring upon restriction on the quantities sold and this would be based on purpose of purchase. Unless and until the purpose of purchase is clearly proved with substantial evidential proof to back-up the need, more than a medically allowed quantity should not to sold to individuals. A body to constantly monitor the activities of the manufacturer and the system as such would provide employment to some and this amount of regulation is definitely mandatory for such mishaps to stop.

This approach is already in the minds of the nation's policymakers but then any good idea will have opposition and the legal battle is going on regarding the disintermediation issue. Any suggestions or views in this regard are most welcome and this topic is open for discussion. One can go the extent of sending emails and letters to the Ministry of Health and Social Welfare regarding the same.

1 comment:

  1. hi da this one cool.
    keep blogging.
    wat r the others doing.
    fellow bloggers pl wake up!
    venkat

    ReplyDelete

hi
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